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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands by Douglas Holt,Douglas Cameron

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Douglas Holt,Douglas Cameron


ISBN 13: 9780199655854

Format: Illustrated (416 pages)
Publisher: OUP Oxford
Published: 23 Aug 2012

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New : $37.00  
New : $37.00